So What is Digital Marketing Anyway??
Let's talk about Digital Marketing Strategies. There are 8 steps in Digital Marketing that cannot be missed.
1. SEO or Search Engine Optimization. A title about 80 characters long, to avoid being shortened in results pages, A meta description that describes the content in about 160 characters or less, Header text (H1 tags) for the most relevant text, Alt descriptions for images that describe the content of the image, Descriptive text for links (not just “Click Here” or ore”),
2. Optimizing Content for Web Reading
if you’re not a content creator, it’s important to know how people read content online versus print. Online reading habits affect everything from SEO to design.
People ‘scan’ online content rather than read it top-to-bottom. Long paragraphs and lack of navigational elements can send readers back to their search engine results for a more reader-friendly page.
Keep paragraphs short and to the point.
3. Content Planning
As a content creator, this is an important bit of context that I sometimes have to go out of my way to get. It’s easy to relax into being told, “here’s your topic; fill up a bucket with words and send it off.” But that’s ground-level thinking. It’s important to know how content planning works, where the topics are coming from, and how to do that research for yourself.
Learning the process of content planning can help you achieve.
4. Full-Funnel Content Strategy
We have a three-stage funnel model at TopRank Marketing: Attract, Engage, and Convert. Buyers in the Attract stage may not be actively looking for a solution. They might not even be aware they have a problem. Those in the Engage stage are looking for a solution, researching their options. Those in the Convert stage have made a decision to buy, and need a final nudge to our client’s solution.
That model drives nearly everything we do. We develop content for each stage of the funnel, each with radically different SEO strategy, amplification strategy, and targeting. It’s important to know your funnel, and how your role fits into the overall full-funnel strategy.
5. Paid Social Media
It used to be simple to get reach on social media. You put out great content, build an audience of followers, and they shared your content to their networks. Easy. Simple. And above all, free.
Now, the big social media guns like Twitter and Facebook are undeniably pay-to-play. Without advertising, you’re only reaching a fraction of your followers, let alone attracting new ones. Even on LinkedIn, which has yet to embrace the algorithm scourge, you can reach a much broader audience with a little strategic boosting. Let OmniVenturesAfrica guide you through the basics of Social media Advertising.
6. Online Advertising (Pay Per Click)
Pay per click (PPC) is for organic search what your paid social media is to your organic reach—a way to reach a broader audience and prioritize your content over others.
7. Influencer Marketing
Influencer marketing is rapidly becoming a go-to solution for co-creating great content and increasing content amplification. It seems simple enough—find influential people, get them to share your stuff, profit—but each of those steps has plenty of sub-steps built into it.
8. Measurement
Unless your role specifically requires it, you may not need to know exactly how to track, measure, and report on the results of your marketing efforts. But it is important to understand your department’s overall goals, the goal for each piece of content, and how progress will be measured. Goals and metrics vary widely, so I recommend tapping the metrics & analytics experts in your organization for an overview.
OmniVenturesAfrica’s role in Digital Marketing for your company…First things first. Let’s start with some assumptions, you do not have a website. So, let’s start there. 1. OVA will build you a WordPress website so you can market and grow your business. 2. Market your business so you get customers to your company either by online sales or customers physically in your store. 3. Increase Sales Revenues so you see the difference in product movement.
OmniVenturesAfrica can provide you with a cost analysis for your business and provide you a step-by-step analysis of how we will help your company to grow.